Currently, the company is unable to vet clients and needs to implement an intake form.
Company lacks testimonials and social proof and wants to increase trustworthiness.
Not utilizing social media to generate leads as well.
Portfolio lacks quality images and does not highlight her best work.
Branding was inconsistent and seemed like a fashion blogger than an interior designer.
The original site lacked a cohesive visual identity, made it difficult to navigate between Interior Design and Event Design services, and had no client intake mechanism — resulting in unqualified leads and a weak first impression for high-end clientele.
One of the company's goals was to attract higher end clientele, so we elevated her branding to feel more luxury and professional while implementing an intake form to vet clients.
We also differentiated her work between Interior Design & Events Design with dedicated pages and portfolios for each.
Since launching the site, website users have more than doubled from the previous year (91 to 194 site visitors) and site sessions have increased 140% from 94 to 225.
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